River Valley Rising
Inspiring Our Community

River Valley Rising

Inspiring Our Community

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Compliance Checks

Compliance Checks

Underage alcohol compliance checks conducted by law enforcement agencies can reduce the likelihood of illegal alcohol sales at checked alcohol establishments, and theory suggests that an alcohol establishment that is checked may warn nearby establishments that compliance checks are being conducted in the area. 

Young adults are hired to try and buy liquor. If the establishment refusess to sell to the underage shopper, the shopper leaves the business and the Polivce Liquor Inspector identifies him/herself to the seller and offers congrartulations on passing the compliance check. 

If the underage shoppers are successful in buying alcohol, the eserver or seller is told that he or she may be cahrged with a gross misdemeanor and will be notified by mail when charged criminally.  

Responsible Beverage Services

River Valley Healthy Communities Coalition (RVHCC) coordinates and offers Responsible Beverage Server (RBS) trainings to area stores and restaurants twice a year. RBS is intended to:


- Educate sales staff about laws regaurding alcohol sales

- Strengthen the confidence of staff to follow state and national laws

- Prevent costly violations

- Provide a model for effective store policies

- Create safer communities by reducing risky alcohol sales


After completing the training and receiving the state certification, some businesses have even received a lower Liquor Liability Insurance premium. The benefits to being trained are numerous, and the certification lasts 5 years! For more information: http://www.alcohol-training.com/ or http://www.maine.gov/dafs/bablo/liquor_license/training.htm

Sticker Shock

RVR and RVHCC partner with community youth groups to implement the “Sticker Shock” initiative. Sticker Shock is a program in which youth go to local alcohol retailers (with permission from the store and adult supervision) to place state-provided orange stickers on alcohol containers. The stickers detail consequences for supplying alcohol to minors. It is a fun way to get youth involved and talking about alcohol and helps educate adults about the legal consequences of providing alcohol to minors.